In our efforts to stream line our organization and release current information to you, we are moving our blog to http://aaffortworth.blogspot.com/

If you are subscribed to this blog you will need to resubmit your email address and can enter it by clicking here  so you can get news and updates of the current Advertising and Marketing events in Fort Worth.

We recently mailed an invitation to AAF-Fort Worth’s 2007 ADDY Gala
to be held on Saturday, February 9th. Within the invitation was an RSVP
reply card and envelope bearing a First Class postage indicia.

Due to an error on the envelope concerning Business Reply Mail
permitting, this RSVP is not deliverable without a stamp.

If you were planning to use this envelope to return your RSVP and payment,
please place a stamp on the envelope.

If you have already mailed the RSVP, please send a reply Email notifying us
of this fact.

And, If you would just like to bypass this problem altogether, please click
on the link below and make your reservations via credit card.

We are very sorry for the inconvenience but appreciate your help in this
matter.

Link to register online for ADDY GALA.

Make your reservations now!

Ever wanted a “do-over” following a client meeting? 
Ever felt like your new business pitch was a screwball?

Truthfully, one of the most difficult tasks we face in the advertising industry is communicating successfully withour clients and prospects.  Over time, a failure to understand the basic motivations behind the communication styles ofothers can be devastating. There’s hope. With just a little information and effort, violent waves on the sea of miscommunication can take a tranquil turn. 

The results: improved understanding, attitudes, atmosphere, performance and profitability.  Our guide is Kent Dean. current President of AAF – Fort Worth.

What you might know about Kent:

• Current president of AAF – Fort Worth
• Director of Field Marketing for Rosa’s Café – TX,
• Former Dir. of Acct. Services – CVA Advertising
• 20-year veteran in the advertising industry

What you might not know about Kent:

Kent is a Licensed Facilitator for True Colors™ - a fun and interactive personality assessment designed to help individualseasily recognize personality types and better execute successful communication with others. Over the past seven years, Kent has presented the True Colors™ concepts to thousands of individuals in various industries including advertising, healthcare, education, food services, government, athletics, financial services and entertainment.  As a True Colors™ trainer, Kent presents to organizations on a regular basis and has traveled this past year to Houston, Chicago, Los Angeles and Sacramento to present various workshops.  Kent is an experienced public speaker, an Advanced Toastmaster,and was the Humorous Speech finalist  representing DFW Toastmasters International in 2005.

Two promises for those who attend:

You will laugh.
You will learn something you can apply immediately to improve communication.

You’ve heard of the ADDYs. You’ve entered the ADDYs. You’ve been to the ADDYs. You’ve won ADDYs. Now YOU can judge the ADDYs.

We’re looking for 24 creative people from the Dallas/Fort Worth area to help judge the District’s Small Club Judging. In the tenth District we help small clubs that have fewer than 200 entries by providing a location and judges to judge their entries. We need Creative Directors, Art Directors, Copywriters, Broadcast and Web Designers to volunteer for 4 hours to see the other side of the ADDYs.

Clampitt Paper has graciously offered their facility for the judging. Judging will take place on Saturday, February 2, 2008. Four clubs will be judged in the morning and four in the afternoon.

This is a lot of fun, can be very inspirational (you’d be amazed at some of the work these small clubs do), and is a great chance to see the ADDYs from the inside.

If you would like to help please contact:
Marc Eisenberg
Tenth District ADDY Chair
emarc213@yahoo.com

Blankenship & Hanna

Fort Worth, Texas – Nov. 16, 2007– The Balcom Agency announced the promotions of Chip Hanna and Brian Blankenship to the agency’s interactive marketing practice. “All businesses must have an online presence in today’s consumer/business world,” said Stuart Balcom, the agency’s president. “Chip and Brian are on the forefront of technology and interactive marketing trends, and are already creating powerful e-marketing solutions for our clients.”

Brian Blankenship – Interactive Development Director

Blankenship has been promoted to interactive development director. In this position, he will oversee the design and development of Web sites and other interactive media.

Blankenship joined the Balcom Agency a year ago as senior art director and has already played an integral part in creating award-winning Web sites, advertising campaigns and collateral for clients such as The Neeley School of Business at TCU, Cimarron Hills and Henry House Foundation.

Prior to the Balcom Agency, Blankenship ran his own creative shop and started several successful Internet companies. He earned his Bachelor of Fine Arts degree from the University of North Texas and is a long-standing member of the American Institute of Graphic Artists.

Chip Hanna – Interactive Account Director

Hanna has been promoted to interactive account director and will work with clients in developing e-marketing strategies. Previously, he served on the advertising account team and worked with clients such as Nocona Athletic Goods Company, Arts Council of Fort Worth & Tarrant County, and Customized Communications, Inc.

Hanna is a 2006 graduate of Texas Christian University where he earned a Bachelor of Science in journalism: advertising and public relations. At TCU he served as visual art director for the school’s ranked 2006 American Advertising Federation’s Student Advertising Competition.

About Balcom Agency

Founded in 1993, the Balcom Agency provides its clients with comprehensive advertising, public relations and marketing solutions to various business challenges. The agency’s roster also includes such local, regional and national clients as Justin Boots, Justin Original Workboots, Tony Lama, Texas Health Resources, Southwest Bank, Alcon Laboratories, Neeley School of Business at TCU, Barnett Shale Energy Education Council, and Colonial Savings. Visit www.balcomagency.com<http://www.balcomagency.com> to learn more.

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The Advertising Club of Fort Worth has announced that they have changed their name to American Advertising Federation – Fort Worth (AAF-Fort Worth). The motion to change the name was accepted unanimously by the Board of Directors at their August 2007 meeting, and went into effect immediately.

According to AAF-Fort Worth President Kent Dean and AAF’s national President, Wally Snyder, the change reflects a nationwide shift in clubs across the country to be more readily identified as part of the larger American Advertising Federation (AAF).

“The new brand makes you a national organization with national connections,” Snyder said. “Merging our identity expands your recognition and reputation throughout the country while retaining your hometown roots.”

“That’s what being part of the AAF family means.” Snyder continued. “That’s the power of unifying the brand.”

Dean added that the club is excited about the name change, and is looking to roll out a new logo and website this fall to reflect the new name.

Check out May’s advertising-related legislative news here (thanks to Mike Roundtree, chair of the Legislative Committee).

Check out the latest advertising-related legislative news here (thanks to Mike Roundtree, chair of the Legislative Committee).

From The New York Times:

Drug advertising will face hard scrutiny in the new Congress as it considers the renewal of fees that manufacturers pay to speed reviews of new drugs. Read the article (free with registration) here.