The Advertising Club of Fort Worth has announced that they have changed their name to American Advertising Federation – Fort Worth (AAF-Fort Worth). The motion to change the name was accepted unanimously by the Board of Directors at their August 2007 meeting, and went into effect immediately.
According to AAF-Fort Worth President Kent Dean and AAF’s national President, Wally Snyder, the change reflects a nationwide shift in clubs across the country to be more readily identified as part of the larger American Advertising Federation (AAF).
“The new brand makes you a national organization with national connections,” Snyder said. “Merging our identity expands your recognition and reputation throughout the country while retaining your hometown roots.”
“That’s what being part of the AAF family means.” Snyder continued. “That’s the power of unifying the brand.”
Dean added that the club is excited about the name change, and is looking to roll out a new logo and website this fall to reflect the new name.
